This mentor is not available at this time.
Meeting Preference: Email, In Person, Phone, Video
Languages: English
I have been a SCORE mentor since 2017. Previously, I worked for more than 40 years in the field of business-to-business publishing, publishing trade magazines for the restaurant/foodservice industry. Two were startups; one I took over in a turnaround situation.
These magazines ranged from broad-based magazine for the foodservice industry as a whole (fast food to fine dining) to "niche" publications for chain restaurant executives and chefs/chef-driven restaurants. I was primarily responsible for advertising sales, marketing of the brand, market research, audience development and collaboration with the editorial team. I was also responsible for bottom-line P&L management.
I find that the fundamentals of marketing, branding, communications, sales and finance are applicable to virtually all entrepreneurs and small business owners, and I enjoy helping them think through their ideas, overcome obstacles and find their own path towards success.
Areas of Expertise
- Advertising
- Branding
- Budgeting
- Business Plan
- Cash Flow
- Customer Service
- Marketing
- Marketing Strategy
- PR/Media
- Pricing
- Sales
- Strategy Development
Industry Experience
- Advertising, Design, & Marketing
- Food & Beverage
- Media & Publishing
- Restaurant & Bar